Ever since Instagram acquisition by Facebook, the platform has registered a massive growth. When compared to other social platforms, Instagram is the fastest growing and currently boasts of having a 300 million monthly active users. With such positive trends, the platform is opening up new avenues for B2B brands which they must just capitalize. Instagram allows B2B brands to show their customers what they are up to or what they are all about. With the high engagement level that Instagram promises to deliver, you can understand why it is the ideal platform use.
With the realization by B2B that marketing needs to include some emotional aspects even when marketing to their fellow business, the platform can be used to create the emotional aspects of a marketing campaign. Instagram can help B2B businesses with their marketing strategies in the following ways:
- Helps to tell a story
Every brand has a story that they can share. Stories always help people to remember things and when used by a brand, it will most definitely drive the point home. The visual aspects of Instagram are ideal when it comes to delivering a story. Regardless of which business you are marketing for, it is important that you decide your goals, come up with a theme for your visuals and deliver your story. Ensure that you remain relevant to your objectives. You can tell stories about how your team is hardworking through images or share sneak peaks of a product you are yet to launch.
- Support your content strategy
Just like any other social platform, Instagram offers B2B a perfect opportunity of distributing whichever content you have whether it is a blog post or even an upcoming webinar. All you have to do is to get a visual representation whether a picture or a 15 second video of whatever it is that you want to distribute and upload it on the platform.
- Reach out to a new audience
Your Facebook friends or Twitter followers may not necessarily be the same as your Instagram followers. In light of this, it is important that you continue building your audience. Always make it a priority to generate interesting content on your Instagram page so that you can be in a better chance of attracting a new audience and as well as retain your old following. An active audience is always important if you are looking to build brand awareness. This can explain why some B2B brands opt to buy instagram followers to try and keep abreast of their competition.
- Establish a connection with other social platforms
You can use platforms such as Twitter and LinkedIn to post about your newly created Instagram account to try and drive users to your page using specific words such as who unfollowed me instagram and You can the go a step further and cross-promote content across other social media channels. This can help you to give your content more staying power. With the growth of social channels and their algorithms, it is becoming almost impossible to get in front of your audience at the right time.